SEO Migration Services

Echosphere's – A Google Premier Partner Agency

• Most Effective Online Lead Generation Campaign for Bajaj Finserv General Insurance – e4m Pitch BFSI, 2024 (Gold)

• Most Effective SEO-Driven Programmatic Marketing for Bajaj Finserv Gold Loans – e4m Pitch BFSI, 2024 (Gold)

• Most Effective ROI-Driven Campaign for Bajaj Finserv Gold Loans – e4m Pitch BFSI Awards, 2024 (Silver)

• Ranked 6th in Top SEO Agencies in Delhi – Clutch, March 2022

• Ranked 20th in Top SEO Agencies in India – Clutch, March 2022

What is SEO Migration?

SEO migration is the process of transferring your website’s structure and SEO elements to a new platform while maintaining your search engine visibility.

The process involves a lot more than just moving content from one website to another. It involves meticulous planning, implementation of redirects, close monitoring of site performance, and timely technical adjustments for avoiding crawl errors and ranking drops.

Key Deliverables of Our SEO Migration Service

Comprehensive SEO Audit

We help you gain valuable insights into your website’s current SEO performance.

Full Redirect Strategy

We secure your SEO equity with a meticulous and detailed redirect plan.

On-Page Optimization Review

Ensure your title tags, meta descriptions, and other on-page elements are optimized for search engines.

Post-Migration Monitoring

We’ll keep a close eye on your website’s performance to identify and address any SEO issues.

Ongoing SEO Support

We’re here to help you maintain and improve your SEO performance even after the migration is complete

Common Challenges During Website Migration (and How We Address Them):

• Loss of Organic Traffic: Without the implementation of proper redirects, users and search engines land on broken site links, which creates a negative user experience, eventually leading to traffic loss. Our team creates a comprehensive redirect plan to ensure a seamless transition for your site.

• Broken URLs and 404 Errors: Unidentified broken links frustrate users and hurt SEO. We use tools like Screaming Frog to identify potential issues and establish proper redirects (301 redirects) to avoid 404 errors.

• Duplicate Content Issues: Duplicate content on your website can confuse search engines and damage rankings. We conduct a thorough content audit and ensure content consolidation and proper canonicalization.

• Incorrect or Delayed Indexing: Sometimes, search engines take a longer time to crawl a site and index new URLs. At other times, the wrong pages or site sections get indexed. Both issues lead to incorrect or delayed indexing, which impacts rankings and traffic negatively. Our team ensures timely updates to your sitemap with the new URL structure in order to guide crawlers and indexing.

• Site Crawling Errors: Technical issues on your newly migrated site – like changes in your robot.txt file, changes to your sitemap, server configuration, etc. – could block important pages from being crawled by search engine bots. Our team tackles all of these issues for you to ensure a seamless migration for your site.

Our SEO Migration Process

Pre SEO Migration Website Audit

We assess your website’s current SEO health, including crawling issues, keyword rankings, and backlink profile. This helps us tailor the migration strategy for optimal results

URL Mapping & Redirect Plan

We create a detailed plan to map old URLs to new ones, ensuring proper 301 redirects are in place to avoid broken links and maintain link equity.

Technical SEO Fixes

We optimize your website for search engines by addressing server response codes, internal linking structure, robots.txt, and sitemaps.

Content Transfer

We carefully transfer your content and metadata to the new platform, ensuring everything is optimized and crawlable by search engines.

Launch Monitoring

The migration isn’t over after launch! We continue to monitor your website’s performance, identify any crawl errors, and make adjustments as needed.